How do readers perceive blog credibility & how do you build credibility through content ideas?

(source: http://blog.scripted.com, 2012)

Johnson & Kaye (2008) said that information posted and site sponsor can affect credibility judgements. This is the information that enables to keep audience coming back for more with posts focused on a few specific subjects. Fin (2011) suggested a reliability model is repeated exposure to many of distinguish sources online that allows for confirmation of information which makes the information more trustworthy. However, according to Johnson & Kaye (2008), credibility is achieved by using multiple of cues such as reputation and style of delivery.

News sites which are connected with famous media brand are usually judged more credible than their independent counterparts. Besides that, well- designed resources are more reliable as interactive elements on a site able to provoke higher credibility assessments.

(source: http://managewell.net (2012)

Three examples are 

•cognitive perspectives- how credibility is accepted by an individual that involved in an information negotiation.

•Source-focused perspectives- identify specific components of the information source or medium to understand areas of research work that are likely to correlate with positive trust judgments.

•A network perspective- making credibility assessments in online information exchanges, and the shortcomings of creating a universal description of all the source-based evaluations in a digital environment

The three most compelling ways to create blog content are (Clark, 2013)

•let a guest write-  Allow people from your organization comment on your posts and respond to comments added to your content to create a community. Beside that, add your own comments to content posted to your community. Engaging in actual conversation through comments with readers allow you to know what is in their mind and getting feedback from them.

•link from other blogs- you have gained loads upon loads of credibility.  Obtaining a link or a recommendation from an already credible blogger will make the blog content credible. It helps to strengthen your credibility as it gets support from a reliable source.

•review- telling your readers which product or services that you have used or experienced before. providing them honest, unbiased information and whether it is good or not. If you don’t like a product, be honest. If you like a product, tell them exactly what value the product has. Therefore, readers know whether it is recommended to be used or not.  

References


Azzollini, S 2012, Building credibility with online communities, viewed 9 April 2013, <http://blog.prnewswire.com/2012/03/01/building-credibility-with-online-communities-tips-from-professional-news-rooms/>

Johnson, TJ & Kaye, BK 2008, Can you teach a new blog old tricks? How Blogs Users Judge Credibility of Different Types of Blogs for Information About the Iraq War, viewed 9 April 2013, <http://www.jou.ufl.edu/faculty/mmcadams/papers/Johnson_Kaye_2008.pdf>


Finn, J & de Zuniga, HG 2011, Online credibility and community among blog users, viewed 9 April 2013, <

http://www.asis.org/asist2011/proceedings/submissions/110_FINAL_SUBMISSION.pdf>


Clark, B 2013, 22 Ways to Create Compelling Content When You Don’t Have a Clue, viewed 9 April 2013, <http://www.copyblogger.com/create-content-infographic/>