With the advanced technology, we take advantage of the
privilege of the convenience of education. Hence, E-book business are
expanding their model which allows readers to read books easily because of
the convenience for the user to obtain the books or digital copy through
online with just a few clicks away.
A new media ecosystem has
formed with the development of technology like e-reading gadgets
which is available in the market now such as the new Amazon Kindle, Barnes
and Noble. (Hill 2012). These gadgets enables to
improve reader's reading experience which slowly diminished the presence of
books. Hence, fondness has been increasing towards e-books by everyone as
it we are able to access a full-text resources anytime, anywhere we
want.
In
July 2010, Amazon announced that the sales of E-books for its Kindle e-book
reader are more than the hardcover books on the site.After 6 months,the sales
of Kindle books are greater than the
paperbacks ( Strange 2012).
Meanwhile, E-book reading is still not popular in Malaysia
as there are still some obstacles and barrier of copyright and censorship for
Malaysian to obtain the online books or digital copy through internet. Besides
that, the main thing is that Amazon account is still not available for
users in Malaysia as they did not accept credit card from Malaysia (Rozario 2012)
Since Malaysians are not able to buy the books through
Amazon, there is a kind of ebook reader from Amazon, known as Kindle. Credit
card cannot be used, hence, a substitution of a gift card. A gift card by having a US credit card requirement by
having your Malaysian Credit card. This enable you to purchase the gift card
under your Malaysian account as a gift for your US based account.
From my opinion, Malaysians
are more sensitive when it comes to money. They think they should not spend
unnecessary things on this kind of e-books and they rather get it from
bookstores. With this kindle, they can actually purchase iPad or other
portable devices. Hence, e-book sales are slightly lower in Malaysia.
References
Strange, A 2012, Amazon U.K. E-Book Sales Surpass Print,
PCMAG, viewed 4th June 2013, <http://www.pcmag.com/article2/0,2817,2408135,00.asp>
Hill, S 2012, How to pick the right e-reader,
Digital Trends, viewed at 4th June 2013,
Rozario, K 2012, Kindle in Malaysia: Buying and
Using a Kindle in Malaysia, Viewed at 4th June 2013, <http://www.keithrozario.com/2012/04/kindle-malaysia-buying-ebooks-amazon.html>
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